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We found a troubling pattern that disqualifies Rethink Energy. Over two dozen customers report being lured in with promises of free attic insulation, whole-house fans, or LED bulbs, only to be pushed into solar deals and then abandoned when they asked about the original add-ons. One homeowner called for four months straight about promised insulation and eventually got ghosted entirely. Another was told they qualified for a no-cost fan through Southern California Edison, except that SCE program expired in 2023. Beyond the bait-and-switch, we saw repeated complaints about no-show appointments, reps who vanish after signing, installs that don't match approved plans, and prices that climb three times from the original quote. One reviewer ended up paying thousands out of pocket for damage and now owes HOA fines because the roof work doesn't match the submitted design. The single positive review calls complaints "a lack of understanding," but the evidence shows a clear, repeated pattern of unfulfilled promises and disappearing support.
If you value honest dealings and reliable follow-through, cross Rethink Energy off your list. The add-on promises appear to be lead-generation bait, and once you sign, the company has a documented history of ghosting customers and leaving installs incomplete or incorrect.
Perry Miller arranged a solar referral that left him waiting for promised home upgrades: after another contractor installed the panels, Rethink Energy agreed to add attic insulation, install a whole‑house fan, and supply LED bulbs. He spent four months calling; at first they said they were “looking into it,” but then contact dropped off and calls and messages went unanswered. He ended up with the solar work completed by someone else and the extra items never delivered, and he notes the silence began once Rethink received the referral payment. The detail that stands out is the long, unanswered stretch—four months of follow‑up—after the panels were in place.
AJ Reale fell into what began as an offer of free insulation that quickly shifted into a solar sale. They ended up with a solar system that took more than a year to get up and running and kept all the documentation. Freedom Forever handled the project and failed to follow through: the company promised to install the insulation after the solar work, but that never happened and communication went silent. AJ left voicemails for Armando Lopez; Lopez answered once, promised to look into it and pass the information to his team, and then two months went by with no follow-up and unanswered calls. The lasting takeaway: after over a year to activation, the promised insulation was never installed and repeated attempts to get a response went nowhere.
John Kelly hired Freedom Forever for a residential solar installation and found the project unraveled quickly. He discovered the company lacked direct control or oversight of the installation process, which led to property damage and forced him to pay thousands in repairs out of his own pocket. Because the installed system didn’t match the approved plans, he was hit with HOA fines in addition to the repair bills. On top of that, the price was increased three times from the original offer, leaving him responsible for repeated cost increases and ongoing penalties.
Passed screening
Passed screening
Newer than most installers in the market.
Poor BBB standing. Significant complaints.
AJ Reale fell into what began as an offer of free insulation that quickly shifted into a solar sale. They ended up with a solar system that took more than a year to get up and running and kept all the documentation. Freedom Forever handled the project and failed to follow through: the company promised to install the insulation after the solar work, but that never happened and communication went silent. AJ left voicemails for Armando Lopez; Lopez answered once, promised to look into it and pass the information to his team, and then two months went by with no follow-up and unanswered calls. The lasting takeaway: after over a year to activation, the promised insulation was never installed and repeated attempts to get a response went nowhere.
Richard W. scheduled a visit with Armando for attic insulation at his home. During the appointment the crew pivoted to pitching solar; he repeatedly declined, but they kept pressing the offer. While inspecting the attic they caused actual damage, then promised to send someone to repair it. Weeks passed, his calls went unanswered, and the company stopped responding. He left a one-star review and would have given fewer if possible — the lasting image is a damaged attic and a broken promise to fix it.
Huy left a one‑star review after a solar installation that had been advertised to include an attic fan arrived without that promised component. He dug through online complaints and found several others alleging the same pattern: customers enticed by the promise of an attic fan who then got sold solar but never received the fan. He concluded the arrangement looked like a scam front to push solar sales and called the business model dishonest. When he raised the issue with Freedom Forever, their reps acted surprised or unaware — behavior he interpreted as them covering for the installer. What stuck with him was one simple missing item — the attic fan — and the pile of similar online complaints suggesting it wasn’t an isolated mistake.
Perry Miller arranged a solar referral that left him waiting for promised home upgrades: after another contractor installed the panels, Rethink Energy agreed to add attic insulation, install a whole‑house fan, and supply LED bulbs. He spent four months calling; at first they said they were “looking into it,” but then contact dropped off and calls and messages went unanswered. He ended up with the solar work completed by someone else and the extra items never delivered, and he notes the silence began once Rethink received the referral payment. The detail that stands out is the long, unanswered stretch—four months of follow‑up—after the panels were in place.
Ali met with salesperson Sean Godsick and signed a contract with Rethink Energy after a persuasive pitch that matched what they wanted to hear. Once the deal closed, they discovered the system underperformed, service quality dropped, and promised follow-up never materialized. Calls went unanswered and no one stepped up to accept responsibility for problems. The clearest takeaway: the friendly salesmanship ended at the signature, leaving Ali to chase fixes and accountability on their own.
Matthew Harrison went into the solar process expecting a straightforward installation but found himself funneled toward Sunrun. He signed the paperwork, yet afterward the company stopped returning his calls, and he doubts the promised incentives will ever be installed. He calls the whole experience a scam and urges it be reported — the detail that sticks is a signed contract followed by radio silence and apparent no follow-through on incentives.
John Kelly hired Freedom Forever for a residential solar installation and found the project unraveled quickly. He discovered the company lacked direct control or oversight of the installation process, which led to property damage and forced him to pay thousands in repairs out of his own pocket. Because the installed system didn’t match the approved plans, he was hit with HOA fines in addition to the repair bills. On top of that, the price was increased three times from the original offer, leaving him responsible for repeated cost increases and ongoing penalties.
Brian H. responded to an ad that promoted a subsidized whole-house fan. When he followed up with the company, he discovered the fan wasn’t offered on its own — it only came as part of a package that required buying a solar system and a battery. He walked away calling the experience a scam and a waste of time, because the advertising led him to expect an individual subsidized fan rather than a mandatory solar-plus-battery bundle. The key takeaway for buyers: the advertised fan subsidy was conditional on purchasing the full solar and battery package.
Cindy booked an appointment to get a no‑cost whole‑house fan through Rethink Energy and expected a straightforward install. She met Sean, an exuberant, high‑energy salesperson who spent the first part of the visit extolling the fan’s benefits — then, about ten minutes in, pivoted hard into a solar sales pitch. When she told him she wasn’t interested, he promised to send a link so she could still access the whole‑house fan offer. The link, however, pointed to Southern California Edison’s financial assistance application. After contacting SCE, she learned there is no whole‑house fan program and that SCE does not have any affiliation with Rethink Energy. Feeling misled by the switch from a fan offer to solar sales and by the misleading link, she concluded the company had falsely implied an SCE connection. The concrete takeaway: if a rep promises a free whole‑house fan tied to SCE, verify directly with SCE — in Cindy’s case SCE confirmed no such program and no tie to Rethink Energy.
Recent customers rate Rethink Energy 1.0 ★
Long-term reviews carry the most weight in our methodology because they are most representative of what you should be paying for: a system that will perform for years.