91
Trust
Score
WattBot

SoCal Solar Brokers reviews

CALIFORNIA / SAN DIEGO
SoCal Solar Brokers
31 Reviews • 2 Locations 4,123 Data Points Processed

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The Verdict

SoCal Solar Brokers consistently delivers what direct installers can't: multiple vetted bids, competitive wholesale pricing, and someone who actually manages the chaos for you. We analyzed reviews spanning two years and found zero complaints about the core service. One homeowner had been quoted by five different companies over a decade, all saying a ground array wouldn't pencil out, until Michael Faelin walked the property with a certified engineer and designed a creative solution that now saves them money every month. Another customer compared quotes from multiple installers and confirmed Alex Margolies secured comparable equipment at a significantly better price by leveraging volume discounts with rated installation partners. The brokers handle financing negotiations, contractor coordination, and post-installation follow-up. In one case, a system went from consultation to city inspection approval in two weeks. 26 reviews specifically praised the sales approach as transparent and pressure-free. If you dread navigating solar quotes alone or worry about overpaying a single installer's markup, this model turns the research burden into someone else's job.

If you want the lowest price on a cookie-cutter system from a single installer, you can skip the broker. But if your roof is tricky, your usage is unusual, or you simply want someone to vet five bids and chase down the permitting paperwork, SoCal Solar Brokers earns its cut.

3 Stories That Stood Out

1. LLI Personalized Gifts
Google | Apr 20, 2019 |

After about ten years of periodically checking on solar options and being told a ground-mounted array wouldn’t “pencil out,” this homeowner finally found a different result. Michael came out in person, walked the property, and promised to return the next day — and he did, bringing a certified engineer with him. Together they fashioned a creative plan for the ground array, then Michael gathered five separate bids and laid them all out so the homeowner could compare real choices. They chose New Leaf and ended up locked into a long-term rate that will cut their monthly costs and also cover the power needs when they add an electric vehicle. The detail that stood out was Michael’s hands-on follow-up — showing up with an engineer and multiple bids turned a decade of dead ends into a workable solution.

2. Joann Chou
Google | Jul 23, 2020 |

Joann Chou connected with Alex Margolies and discovered a refreshingly straightforward approach: responsive communication, no upselling, and a system that matched her needs. She ended up with a 3.5 kW system that matched competing quotes in equipment and warranties but came at a noticeably better price. Alex explained that by sending consistent volume to their installation partners they secure wholesale pricing and cut many of the usual markups. Their installers arrived on time, behaved professionally, and stayed responsive — backed by an A+ BBB rating and a 5 Star Google Business listing. The crew completed the install and got the City inspection done in two days, and the system was live within two weeks of Joann’s initial consultation with Alex.

3. Rachael B.
Yelp | Apr 8, 2021 |

Rachael B. wanted to shrink a $500-plus SDGE monthly bill and shrink her household’s carbon footprint, and Alex Margolies delivered — with a personal touch that set the whole experience apart. He walked her and her wife through a detailed Zoom presentation that broke down financing options, comparisons with other companies, and every step of the install, then took charge of lenders and contractors so they barely had to lift a finger. The whole job moved quickly and painlessly — wrapped up in under two months — and left them without that large monthly bill. What stuck with her most was the handwritten thank-you card and a welcome gift Alex sent for their new daughter, a small, thoughtful detail that made the professional service feel genuinely human.

Platforms Monitored

Yelp
22 Reviews · 2 Locations
4.8/5
Google
9 Reviews · 2 Locations
4.6/5
SolarReviews
Tracking
N/A
EnergySage
Tracking
N/A
BBB
Tracking
N/A

Performance by Work Type

SOLAR
SOLAR
Installation, permitting, and grid connection.
5.0/5
SERVICE
SERVICE
Repairs, maintenance, and ongoing system support.
5.0/5
ROOFING
ROOFING
Repair or replacement, before or after solar installation.
N/A
BATTERY
BATTERY
Energy storage for backup savings and independence.
N/A
ELECTRICAL
ELECTRICAL
Panel upgrades and wiring for system readiness.
N/A
COMPLEX PROJECTS
COMPLEX PROJECTS
Multi-trade installations requiring co-ordination.
N/A

How We Got To Trust Score 91

Clean Record

Unauthorized Activities

Passed screening

We checked for:
Unauthorized charges
Undisclosed loans
Identity theft
Forged signatures
Fake contracts
Falsified permits

Misleading Claims

Passed screening

We checked for:
Bait & switch
Overstated savings
Hidden fees
Misrepresented specs
False performance
Misleading warranty

Background Check

Serving customers for 10 years

Operating longer than most installers in the market.

BBB Rating

Not BBB rated.

Natural Review Patterns

Reviews were posted naturally over time.

What You Can Expect

01

1. Rachael B.
Yelp | Apr 8, 2021 |

Rachael B. wanted to shrink a $500-plus SDGE monthly bill and shrink her household’s carbon footprint, and Alex Margolies delivered — with a personal touch that set the whole experience apart. He walked her and her wife through a detailed Zoom presentation that broke down financing options, comparisons with other companies, and every step of the install, then took charge of lenders and contractors so they barely had to lift a finger. The whole job moved quickly and painlessly — wrapped up in under two months — and left them without that large monthly bill. What stuck with her most was the handwritten thank-you card and a welcome gift Alex sent for their new daughter, a small, thoughtful detail that made the professional service feel genuinely human.

2. Dave Smith
Google | Oct 19, 2020 |

Dave Smith recently completed a residential solar installation and worked directly with Alex Margolies. He watched Alex remain available at every step—never too busy to take a call and consistently responsive—and promise to take ownership of the entire installation, then follow through. Because Alex served as a single, accountable point of contact, the project stayed clear and cost-effective from start to finish. The detail that stuck with him was that one person managed the whole process and stayed reachable until the job was done.

3. Amy Chambers
Google | Jul 26, 2020 |

Amy Chambers hired Alex Margolies of SoCal Solar Brokers to handle a residential solar installation on her Poway home and immediately found the process far easier than she expected. She had already done a lot of homework comparing companies, and he still managed to secure the best price by a wide margin. He guided her through each step, answered questions quickly, and stayed friendly and professional, turning what can be a stressful project into a straightforward one. She ended up with a competitively priced system and the standout memory that Alex’s responsiveness and ability to beat every other quote she’d found removed most of the usual hassle of going solar.

02

1. Amy C.
Yelp | Jul 26, 2020 |

Amy C. connected with SoCal Solar Brokers and their rep Alex Margolies when she recently had solar installed on her Poway home. She had already done a lot of homework and discovered that Alex was exceptionally knowledgeable, very responsive, and easy to work with. He negotiated what she felt was by far the best price for the system, and his involvement made the entire process much quicker and less stressful than she expected. The panels look clean on the roof and are performing well. The detail that stuck with her most was Alex’s combination of fast, hands-on service and the noticeably better price he secured—what she would tell a neighbor considering solar.

2. Joann Chou
Google | Jul 23, 2020 |

Joann Chou connected with Alex Margolies and discovered a refreshingly straightforward approach: responsive communication, no upselling, and a system that matched her needs. She ended up with a 3.5 kW system that matched competing quotes in equipment and warranties but came at a noticeably better price. Alex explained that by sending consistent volume to their installation partners they secure wholesale pricing and cut many of the usual markups. Their installers arrived on time, behaved professionally, and stayed responsive — backed by an A+ BBB rating and a 5 Star Google Business listing. The crew completed the install and got the City inspection done in two days, and the system was live within two weeks of Joann’s initial consultation with Alex.

3. Andrew F.
Yelp | Apr 24, 2021 |

Andrew brought solar to his family’s home and teamed up with Alex Margolies to make it happen. Alex guided him through the whole process, laid out the available options, and recommended the configuration that best fit their house and needs. Alex handled the details and kept explanations clear, which kept the installation simple and low-stress, and the family ended up very happy with the finished system. What stuck with him was the hands-on support from start to finish — Alex turned a complex decision into something straightforward.

03

1. Gene A.
Yelp | Jun 27, 2020 |

Gene hired SoCal Solar Brokers last fall after feeling swamped by the sheer number of solar options and a few sketchy providers — he wanted someone to figure out what his home actually needed and then find the right products and installer. The team assessed his needs, shopped the market, and lined up an installer so he didn’t have to navigate conflicting pitches. He worked directly with Michael Faelin, who proved knowledgeable, ethical, and diligent throughout the process. The project delivered as promised: the system performs well, and he’s now in his fourth straight month of selling electricity back to SDGE. That steady export of power is the detail that stuck with him more than anything else.

2. LLI Personalized Gifts
Google | Apr 20, 2019 |

After about ten years of periodically checking on solar options and being told a ground-mounted array wouldn’t “pencil out,” this homeowner finally found a different result. Michael came out in person, walked the property, and promised to return the next day — and he did, bringing a certified engineer with him. Together they fashioned a creative plan for the ground array, then Michael gathered five separate bids and laid them all out so the homeowner could compare real choices. They chose New Leaf and ended up locked into a long-term rate that will cut their monthly costs and also cover the power needs when they add an electric vehicle. The detail that stood out was Michael’s hands-on follow-up — showing up with an engineer and multiple bids turned a decade of dead ends into a workable solution.

3. Justin N.
Yelp | Dec 20, 2018 |

Justin had Wade design a solar array for his home — 16 sleek all‑black panels that not only look sharp on the roof but were sized to generate more than his household uses in a year. When the job required a main electrical panel upgrade, Wade connected him with a trusted local installer who’s a licensed electrician and handled the upgrade cleanly. A self‑described stats nerd, he’s been getting a kick out of watching the production and consumption monitoring in real time. What sticks with him is the combination of a polished aesthetic, a system that actually offsets his yearly usage, and the smooth coordination with a local, licensed tradesperson — all pulled together by SoCal Solar Brokers.

Long-term Satisfaction

Recent customers rate SoCal Solar Brokers 5.0 ★

Long-term reviews carry the most weight in our methodology because they are most representative of what you should be paying for: a system that will perform for years.

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