SoCal Solar Brokers reviews
• last updated FEB 26, 2026Loading map...
The Verdict
SoCal Solar Brokers consistently delivers what direct installers can't: multiple vetted bids, competitive wholesale pricing, and someone who actually manages the chaos for you. We analyzed reviews spanning two years and found zero complaints about the core service. One homeowner had been quoted by five different companies over a decade, all saying a ground array wouldn't pencil out, until Michael Faelin walked the property with a certified engineer and designed a creative solution that now saves them money every month. Another customer compared quotes from multiple installers and confirmed Alex Margolies secured comparable equipment at a significantly better price by leveraging volume discounts with rated installation partners. The brokers handle financing negotiations, contractor coordination, and post-installation follow-up. In one case, a system went from consultation to city inspection approval in two weeks. 26 reviews specifically praised the sales approach as transparent and pressure-free. If you dread navigating solar quotes alone or worry about overpaying a single installer's markup, this model turns the research burden into someone else's job.
If you want the lowest price on a cookie-cutter system from a single installer, you can skip the broker. But if your roof is tricky, your usage is unusual, or you simply want someone to vet five bids and chase down the permitting paperwork, SoCal Solar Brokers earns its cut.
Reviews That Shaped Our Verdict
Joann Chou connected with Alex Margolies and discovered a refreshingly straightforward approach: responsive communication, no upselling, and a system that matched her needs. She ended up with a 3.5 kW system that matched competing quotes in equipment and warranties but came at a noticeably better price. Alex explained that by sending consistent volume to their installation partners they secure wholesale pricing and cut many of the usual markups. Their installers arrived on time, behaved professionally, and stayed responsive — backed by an A+ BBB rating and a 5 Star Google Business listing. The crew completed the install and got the City inspection done in two days, and the system was live within two weeks of Joann’s initial consultation with Alex.
Rachael B. wanted to shrink a $500-plus SDGE monthly bill and shrink her household’s carbon footprint, and Alex Margolies delivered — with a personal touch that set the whole experience apart. He walked her and her wife through a detailed Zoom presentation that broke down financing options, comparisons with other companies, and every step of the install, then took charge of lenders and contractors so they barely had to lift a finger. The whole job moved quickly and painlessly — wrapped up in under two months — and left them without that large monthly bill. What stuck with her most was the handwritten thank-you card and a welcome gift Alex sent for their new daughter, a small, thoughtful detail that made the professional service feel genuinely human.
After about ten years of periodically checking on solar options and being told a ground-mounted array wouldn’t “pencil out,” this homeowner finally found a different result. Michael came out in person, walked the property, and promised to return the next day — and he did, bringing a certified engineer with him. Together they fashioned a creative plan for the ground array, then Michael gathered five separate bids and laid them all out so the homeowner could compare real choices. They chose New Leaf and ended up locked into a long-term rate that will cut their monthly costs and also cover the power needs when they add an electric vehicle. The detail that stood out was Michael’s hands-on follow-up — showing up with an engineer and multiple bids turned a decade of dead ends into a workable solution.
Platforms Monitored
Performance by Work Type
How We Got To Trust Score 91
Clean Record
Unauthorized Activities
Passed screening
Misleading Claims
Passed screening
Background Check
Serving customers for 10 years
Operating longer than most installers in the market.
BBB Rating
Not BBB rated.
Natural Review Patterns
Reviews were posted naturally over time.
Contractor License
License information could not be confirmed.
What You Can Expect
Rachael B. wanted to shrink a $500-plus SDGE monthly bill and shrink her household’s carbon footprint, and Alex Margolies delivered — with a personal touch that set the whole experience apart. He walked her and her wife through a detailed Zoom presentation that broke down financing options, comparisons with other companies, and every step of the install, then took charge of lenders and contractors so they barely had to lift a finger. The whole job moved quickly and painlessly — wrapped up in under two months — and left them without that large monthly bill. What stuck with her most was the handwritten thank-you card and a welcome gift Alex sent for their new daughter, a small, thoughtful detail that made the professional service feel genuinely human.
Dave Smith recently completed a residential solar installation and worked directly with Alex Margolies. He watched Alex remain available at every step—never too busy to take a call and consistently responsive—and promise to take ownership of the entire installation, then follow through. Because Alex served as a single, accountable point of contact, the project stayed clear and cost-effective from start to finish. The detail that stuck with him was that one person managed the whole process and stayed reachable until the job was done.
Amy Chambers hired Alex Margolies of SoCal Solar Brokers to handle a residential solar installation on her Poway home and immediately found the process far easier than she expected. She had already done a lot of homework comparing companies, and he still managed to secure the best price by a wide margin. He guided her through each step, answered questions quickly, and stayed friendly and professional, turning what can be a stressful project into a straightforward one. She ended up with a competitively priced system and the standout memory that Alex’s responsiveness and ability to beat every other quote she’d found removed most of the usual hassle of going solar.